Nikon announce New Nikon D4 DSLR

January 6th, 2012

CLICK HERE TO PUT DOWN JUST £100 DEPOSIT AGAINST THE NEW NIKON D4, SECURING YOU A CAMERA FROM OUR FIRST BATCH IN FEBRUARY.

The newly anounced Nikon D4 is expected to arrive February 2012Pre-order now to be among the first to receive the camera! Competitive price TBC but expected £4799.00 on launch.

The NEW Nikon D4 contains;

  • 16.2 megapixel FX format CMOS sensor
  • ISO 100 – 12,800 expandable from 50 – 204,800
  • Full HD 1080p Movies at 30/25/24 frames per second
  • Clean HDMI output
  • 3.2 inch LCD Display
  • Expeed 3 Imaging Engine
  • Illuminated buttons for ease of use
  • Shoot stills up to 11 frames per second
  • Faster Autofocus
  • High speed USB & Ethernet and Wireless Lan support

To ensure you are amongst the first to get your hands on the camera put down just £100 deposit by purchasing this item, we will then supply you with a £100 voucher code to be redeemed against the Nikon D4 upon it’s retail release in February. Stock will be allocated on a first come first serve basis, so place your deposit today!

Check out the video below for an absolutely incredible insight into what the new camera is capable of!

Nikon D4. WHY ATHLETE.

Here is the FULL Nikon Press Release for the brand new Nikon D4

The New 16.2 Megapixel Nikon D4 Wields a Formidable Fusion of Swift Performance, Battle-Tested Technologies and Innovative New Features to Create High Caliber Photo and HD Multimedia Content

MELVILLE, N.Y. (Jan 5, 2012) – The new Nikon D4 digital SLR builds upon the legacy of the proven Nikon flagship D-SLRs before it, engineered to give today’s professional multimedia photographers a new apex of speed and accuracy with unparalleled image quality, low-light capability and Full HD video. The Nikon D4 hosts a multitude of advanced new features and useful functions that deliver speedy performance and amazing image quality for when missing the shot is not an option.

Every aspect of the new Nikon D4 D-SLR has been designed to emphasize rapid response and seamless operation to help professional photographers consistently capture incredible content. Nikon’s proven 51-point AF System has been further enhanced for maximum speed in a variety of challenging shooting situations, even at 10 frames per second (fps). Considered the new Nikon flagship, the D4 renders supreme image quality, a feat accomplished with a new 16.2-megapixel FX-format CMOS sensor, coupled with the latest generation of Nikon’s EXPEED 3 image processing engine to help produce images and videos with stunning clarity and color. Photographers are also able to shoot in even the most challenging environments and lighting conditions with the assistance of Nikon’s new 91,000-pixel 3D color matrix meter and a broad ISO range from 100 to a staggering 204,800 for low-light capture like never before. The Nikon D4 is engineered for the modern professional and incorporates never before seen HD-SLR video features for those who also need to capture multimedia content from the field.

“Speed without accuracy is irrelevant,” said Bo Kajiwara, director of marketing, Nikon Inc. “The status of a Nikon flagship camera is not given lightly; this next generation of Nikon’s most professional body exceeds the needs of a wide variety of both still and multimedia professionals that rely on Nikon to make their living. Besides overall performance and burst speed, the D4 provides Nikon’s most advanced AF system to date, as well as enhanced workflow speed to give professionals the edge in the field.”

Velocity Meets Versatility
Speed is a necessity for today’s multimedia photographer as milliseconds matter when the action commences. Whether an assignment relies on fast processing power, burst rate, write speed, enhanced workflow or even streamlined camera controls, the D4 is the epitome of professional-caliber photographic horsepower. Ready to shoot in approximately 0.012 seconds, the new Nikon D4 can capture full resolution JPEG or RAW files at up to 10 fps with full AF / AE or up to 11 fps with AF / AE locked. Immediately before image capture, the camera interprets data from the AF sensor, including subject color as detected on the 91,000-pixel RGB sensor, to deliver consistently tack-sharp focus frame after frame. Whether a photographer is shooting a full-court fast break under gymnasium lighting or the downhill slalom in the bright sun and frigid temperatures, the D4 will instill the confidence with consistently great results.

The Advanced Multi-Cam 3500 AF autofocus system is the next generation of Nikon’s proven 51-point AF system. The fully customizable system offers users the ability to capture fast moving subjects and track focus with precision or select a single AF point with pinpoint accuracy. The Nikon D4 D-SLR aligns 15 cross-type sensors in the center to detect contrast data in both vertical and horizontal planes. In addition to detecting each AF-NIKKOR lens with an aperture of f/5.6 or lower, the camera also utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and TC14E or TC17E teleconverters or a single cross-type sensor when using compatible NIKKOR lenses and the TC20E teleconverter with an aperture value up to f/8, which is a great advantage to those shooting sports and wildlife. For maximum versatility in situations such as photographing nature from afar or competition from the sidelines, photographers are also able to select multiple AF modes, including normal, wide area, face tracking and subject tracking, to best suit the scene.
The Nikon D4 D-SLR also employs a new 91,000-pixel RGB 3D Color Matrix metering system that meticulously analyzes each scene and recognizes factors such as color and brightness with unprecedented precision. This data is then interpreted and compared against D4’s on-board database to implement various settings, resulting in vibrant images with faithful color reproduction and balanced exposure. In addition, this new AF sensor now has the ability to detect up to 16 human faces with startling accuracy, even when shooting through the optical viewfinder, allowing for correct exposure even when the subject is backlit. Additionally, to capture every brief moment from a bouquet toss to a photo finish under nearly any condition, the 51 focus points deliver fast and accurate detection down to a -2 EV with every AF-NIKKOR lens.

All of this image data is funneled through a 16 bit pipeline and are written to dual card slots which have been optimized for the latest UDMA-7 Compact Flash™ cards, as well as the new XQD™ memory card. The D4 is the first professional camera to harness the capabilities of this new durable and compact format, which offers blazing fast write times and extended capacity essential for multimedia professionals shooting stills and video.

Image Quality That Hits the Mark
The heart of the new D4 is the Nikon-developed 16.2-megapixel FX-format (36 x 23.9mm) CMOS sensor that provides amazing image quality, brilliant dynamic range and vivid colors in nearly any lighting condition. By achieving the optimal balance of resolution and sensor size, professional photographers will realize exceptionally sharp, clean and well saturated images throughout the entire ISO range.

Like the D3 and D3s before it, the Nikon D4 retains Nikon’s status as the sovereign of low-light capture ability, with a native ISO range from 100 to 12,800 ISO, expandable from 50 (Lo-1) to an incredible yet usable 204,800 (Hi-4). From a candlelit first dance to nocturnal wildlife, the large 7.3µ pixel size absorbs the maximum amount of light to excel in any situation. Additionally, the sensor’s construction features a gapless micro-lens structure and anti-reflective coating which further contributes to images that retain natural depth and tones with smooth color gradation. For ultimate versatility, photographers can also take advantage of the camera’s extreme high ISO ability while recording video.

Another factor contributing to the camera’s rapid performance and stellar image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images with amazing resolution, color and dynamic range in both still images and video. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal color, perfect tonality and minimized noise throughout the frame.

There are also a variety of shooting options available to help capture the highest quality images and video. In addition to standard NEF (RAW) files, the D4 is also capable of shooting smaller compressed RAW files to ease storage and speed up workflow. Users are also able to capture even more dynamic range with the in-camera High Dynamic Range (HDR) function that merges consecutive exposures. For deep contrast and further tonality, Active D-Lighting can also be activated during shooting for balanced exposures even in backlit scenes. Additionally, the camera features a dedicated button for quick access to Nikon’s Picture Controls, allowing users to quickly select one of six presets.

Professional Multimedia Features
The Nikon D4 D-SLR is engineered with innovative new features for the multimedia professional that needs the small form factor, low-light ability and NIKKOR lens versatility that only an HD-SLR can offer. The new features add functionality for those professionals looking for the best possible experience to capture a moment in Full HD 1080p video at various frame rates, providing footage that is more than suitable for broadcast.

Full HD video recording – Users have the choice of various resolutions and frame rates, including 1080p 30/24fps and 60 fps at 720p. By utilizing the B-Frame data compression method, users can record H.264 / MPEG-4 AVC format video with unmatched integrity for up to 20 minutes per clip. This format also allows for more accurate video data to be transferred requiring less memory capacity. The sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion.
Full manual control of exposure – Shutter speed, aperture and ISO can be changed while recording to adapt to lighting and alter depth of field for professional cinematic results that help realize a creative vision.
Uncompressed output: simultaneous Live View – By using the camera’s HDMI port instead of the CF or XQD card, users can stream an uncompressed full HD signal directly out of the camera. This footage can be ported into an LCD display or appropriate external recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections.
Audio recording for professionals – The Nikon D4 features a stereo headphone jack for accurate monitoring of audio levels while recording. Output can be adjusted in up to 30 steps for precise audio adjustment. The D4 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. The microphone connected via the stereo mic jack can also be adjusted with up to 20 steps of sensitivity for accurate sound reproduction.
Multi-area Mode Full HD Video: FX/DX, and 2.7x crop mode at 1080p video modes – Whether shooting for depth of field in FX format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high resolution sensor of the D4 allows videographers to retain full 1080P HD resolution no matter what mode they choose. With the 2.7x crop, users can experience ultra-telephoto benefits in full HD resolution all at 16:9 aspect ratio.
Simultaneous live view output without display / simultaneous monitor – Shooters have the option to send the display signal directly to an attached monitor via the HDMI port. This signal can be viewed on the camera’s LCD screen and external monitor simultaneously. Additionally, the image data display can be cleared from the screen, to remove distracting data or when feeding a live signal.
Full-time AF – In addition to manual focus, four modes are available, including normal, wide area, face detection and subject tracking, which uses fast contrast detect AF to accurately focus while recording video and in live view.
New LCD screen – The large high resolution 3.2-inch LCD screen is 921K dots, and includes auto brightness adjustment. Users can also zoom in up to 46x to check critical HD focus.
Time lapse shooting – This new feature combines a selected frame rate and “shooting interval” in a dedicated time lapse photography menu. Playback can be achieved with a wide variety of speeds from 24x to 36,000x while producing a fully finished movie file output for faster multimedia workflows.
Remote shutter operation – Using dedicated Movie Custom Settings, recording can be set to be engaged by the shutter release button -users can now use a variety of remote accessories to trigger video recording.
NIKKOR lens compatibility – The highest caliber optics are vital to creating HD images and Nikon is the world leader in optics manufacturing with a legacy spanning more than 75 years. Nikon has a vast NIKKOR lens system, with more than 50 lenses with a variety of focal lengths and features, including VR II vibration reduction.

Professional Construction, Superior Operability
The reputation and respect bestowed upon a Nikon D-Series flagship camera is earned from those who use it; therefore the chassis of the Nikon D4 is machined from magnesium alloy for maximum durability and reliability. The body of the camera is sealed and gasketed for resistance to dirt and moisture, as well as electromagnetic interference. Photographers are able to easily compose through the bright optical viewfinder, which offers 100% frame coverage. The shutter has been tested to withstand 400,000 cycles for maximum durability, while sensor cleaning is employed by vibrating the OLPF. The self diagnostic shutter unit also encompasses a mirror balancer to minimize the residual “bounce” to enhance AF and extend viewing time. What’s more, the viewfinder is coated with a new thermal shield finish which works to resist overheating during prolonged use, enhancing overall reliability. Users can easily compose on the camera’s wide, bright and scratch resistant 921,000-dot high resolution 3.2-inch LCD screen.

The overall controls and operability of the camera has also been engineered with a renewed emphasis on speed and functionality. During critical moments, users will appreciate refined button layouts with renewed ergonomics, such as a quick AF mode selector placed near the lens mount for fast access on the fly. A new joystick style sub-selector is also placed on the camera’s rear for AF point and option selection, while vertical controls have been enhanced for improved operability. Finally, to continue the D4’s moniker of the best tool for just about any condition, key control buttons on the back of the camera can all be illuminated, making the camera simple to operate in complete darkness.

Nikon has also made enhancements to overall workflow, adding options to streamline the process and maximize shooting time. Users are now able to automatically generate IPTC data for their images and image sets, making organizing and chronicling images easier for both the photographers and their editors. A wired Ethernet port is also utilized so that a user can shoot tethered and transfer images easily and quickly to clients. Nikon has also introduced the new WT-5A wireless file transmitter, to transmit via FTP server or computer. The device can be set to transfer either automatically or manually selected images. This device also allows for remote operation of the camera using Nikon’s Camera Control Pro 2 software. A mobile application is also in development to control the camera using this accessory, which will include the ability to trigger the shutter and record video, making this a must-have remote accessory for many professionals.

Canon announce new EOS 1D X

October 18th, 2011

Canon UK have this morning announced the new flagship Canon EOS 1D X.

Available for pre-order at just £100.00!

Canon EOS 1D X

Placing itself firmly at the top of Canon’s DSLR range the new EOS 1D x takes over from both the EOS 1Ds Mk III and the more recent EOS 1D Mk IV. Canon have made possibly the most complete DSLR package ever seen, boasting a mind-boggling specification. Canon have branded the 1D ‘X’ as the tenth generation of the EOS professional range, not because they’ve taken a page from the ‘Apple school of marketing’.

Canon EOS-1D X – key features

·        18.1 MP full frame CMOS sensor
·        Up to 12fps and 14fps shooting
·        100-51200 ISO, up to H:204800
·        61 point AF system
·        100,000 pixel RGB AE metering with DIGIC 4
·        Full HD 1080p EOS movie
·        Dual “DIGIC 5+” processors
·        Clear View II 8.11 cm (3.2”) 1,040k LCD
·        Ethernet port

Among the most exciting of these features are the DUAL Digic 5+ processors, each one being at least 3x faster than any previous iteration, that allow the camera to cope with the 12fps RAW shooting, which requires a fully charged battery. The gigabit Ethernet port will allow studio photographers shooting tethered new transfer possibilities, including the camera acting as an FTP server. The autofocus system has been completely redesigned and now uses it’s own Digic 4 processor just for the job.

The EOS 1D X will share the same high resolution screen as the EOS 1D Mk IV and the same heavy duty body but with a new control layout, including an iPod styled rear control dial for silent operation when shooting video. Perhaps the most attention grabbing, hence left til last, headline is the ISO rating. 512,000 expandable to 240,800 sounds incomprehensible but with two of the fastest processors ever seen in a camera working side by side Canon are confident that the 1D X will be able to handle noise better than anything we’ve seen before.

Pricing has yet to be confirmed but expected £5299.00, set for release March 2012. More detail will be added as it becomes available.

View our website for all the latest from Canon.

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Sony Events November/December 2011

September 30th, 2011

We’ve teamed up with Sony to give you TWO chances to get your hands on the newest releases to their Alpha and NEX ranges.

We’ll be running offers on both days, giving you the chance for some free goodies should these amazing new products sway you. There will be the new Alpha 77 and Alpha 65 to play with, both cameras being a revolutionary step for Sony in terms of performance and durability. Read our hands on and tech blogs on both cameras to find out just how good they are. Expected to also be present are the new NEX 5N and NEX 7 system compact cameras. We’ve managed a little play on the Nex 5N but are especially excited about the NEX 7 with it’s completely re-designed body and sharing sensor technology with the 2 new Alpha’s.

Both nights will start from 4pm and finish at 8pm, matching late night shopping for many other stores in the area. If you’re umm-ing and ahh-ing over whether to upgrade then pop down with your old kit to compare.

Sony Event Bournemouth – 24th November

Sony Event Salisbury – 1st December

These events are set to be big hits so come on down to really get to grips with these new cameras, we’ll have someone from Sony with us offering up some excellent buying advice and, of course, we’ll also have our regular guys ready to taunt and tease you.

New Sony Technology

September 26th, 2011

Following up from the Hands On of the NEW Sony Alpha 77 and Alpha 65 comes a guide to some of the new technology behind them.

Sony have long been pioneers at the forefront of digital technology. From TV’s to Computers we rely on more Sony components than you’d think. The standard for HD video, AVCHD, is a joint venture between Sony and Panasonic. Ever pulled an LCD display out of a Canon, guess what? Sony made it. With a background in television and computing Sony were well placed for an expansion into photography. When Sony acquired Konica Minolta’s camera technologies in 2006 it sealed them in the SLR market. 5 years on we’ve got translucent mirror interchangeable lens cameras, Sony’s unique take on the SLR.

Sony have now release 2 new truly groundbreaking cameras, the Alpha 65 and Alpha 77, that contain some of the most advanced pieces of imaging technology in the world, including some first to ever be seen in a camera. Our Hands On blog dealt primarily with the increased functionality of the camera, how through design and innovation Sony have captured the joy of taking photos. Here we will delve into the how, the technology and the resulting leaps in performance.

Auto Focus.

A major leap forward in photography came with the inception of Auto Focus. Now most modern lenses feature AF motors, a lot of camera bodies also include the ability to drive the lens into focus. Most DSLR’s use a type of Phase Detection AF, whereby two beams of light are directed to an AF sensor that can work out exactly where a lens should be focused based on light intensity and some extreme mathematics. This is why SLR mirrors have a small rectangle of semi transparency and another mirror behind this to direct light to the auto focus sensor. The other focusing system, used in compact cameras, mirrorless system cameras and DSLR’s that contain live view or video, is Contrast Detection AF. Contrast detection works based on prime focus being achieved when the maximum contrast is detected between objects, making it difficult in dim light situations. When live view is engaged or a shot is taken the mirror of an SLR is locked upright, leaving no light to reach the AF sensor. With Sony’s translucent mirror technology they have enabled both the AF sensor and the imaging sensor to receive light at the same time, meaning there is no change in focus speed when using live view, shooting video or even in the middle of a multi-shot sequence. Both cameras feature this ability resulting in highly accurate and extremely fast AF in almost any situation, often leaving the competition scratching their heads.

OLED.

One of the most exciting developments Sony announced was the inclusion of an OLED viewfinder. This excited us A LOT. OLED stands for ‘Organic Light-Emitting Diode.’ Don’t worry though, there isn’t something living in your viewfinder, the LED’s used for the viewfinder simply emit their own light so there is no need for a backlight, cutting down on size and weight whilst giving an unprecedented quality. OLED technology has some brilliant advantages and in the Sony Alpha’s give you better contrast, clarity and colour accuracy. This is the closest Sony, or anyone else, has got to recreating the quality of an optical viewfinder. OLED really does make images come to life in the viewfinder, add to the mix the ability to see exactly the image from the sensor you realise you’re viewing your photographs in real time. Any effect, any focal point and any condition can be seen clearly through the new viewfinder.

HD Video.

As more and more people are converting to shoot video on DSLR’s Sony have really lead innovation when it comes to movie. Sony teamed up with Panasonic to create the standard for HD video, AVCHD, and their new cameras take full advantage of this, coupled with their history in television and the big screen. The reason for using an SLR for video is the sensor size, conventional video cameras use a sensor many times smaller than that of 35mm film or even the APS-C format. An extended sensor size gives the ability to control focus as well as utilise a whole host of lens options from fast primes to super telephoto. The Sony couples it’s large sensor size with the ability to auto focus at both 25 and 50 frames per second. Something always asked after is the ability to shoot fully manual in video, well you can on both the A65 and A77, or a mixture of Aperture and Shutter priority settings available. This means you can be in control of every minute detail of your video. Each camera comes with a built in stereo microphone located at the top of the camera behind the pop up flash and an audio jack for external microphone. Sony have even gone so far as to develop a noise reduction system that will ignore the sound of the autofocus engaging, now that is clever stuff.

Lens Compensation.

A completely new feature in the A65 and A77 is the ability to automatically adjust image settings based on the type of lens you’re using. Lenses have always been judged on how well they deal with chromatic aberration, vignetting and distortion, all of which are part of being a lens. These settings can be turned on and off but will work with any A Mount lens, including older Minolta lenses. This means if you have an optically superb lens that just needs too much post processing to warrant using then you’re made! At launch there are only a few Sony A lenses that will kick in automatically but new firmware updates will accept new lenses and eventually each lens will be compatible.

All these innovations come off the back of a manufacturer that work so closely with such a wide range of media that they are so at forefront of imaging technology. There is no camera currently on the market that boasts the huge amount of features plugged into these new cameras. The icing on the cake is that all of this comes in a highly attractive package that will, most importantly, NOT break the bank. Unfortunately my dissertation days are over and so to find out more you will have to come and see these for yourselves.

Both cameras are available for purchase from our stores and our website, all orders placed online have to be collected in either our Bournemouth or Salisbury stores due to our relationship with Sony, we really do believe each camera is worthy of our time and demonstration. Sony put so much effort into their cameras and into training and supporting us as they grow, our hope is that this enthusiasm can be passed to you.

Hands on: Sony A65 & Sony A77

September 26th, 2011


Stock is coming through of the new Sony Alpha 77 and Alpha 65, Sony’s latest Translucent Mirror cameras. Sony have been at the forefront of innovation since they first appeared with their Alpha range on DSLR’s. Backed by the experience of Konica Minolta the Sony Alpha range have proved popular across the board and have always offered great value for money. The Alpha 77 and 65 both demonstrate just how far SLR cameras have come in a relatively short amount of time.

The Sony Alpha 65.

Sony’s enthusiast DSLR’s have always hit the mark, the Alpha 65 is no exception.

  • 24.3 megapixel Exmor APS HD CMOS sensor
  • 10fps continuous shooting with Full-time Continuous AF
  • AVCHD Full HD Movie at 50 frames per second (Progressive)
  • The worlds first XGA OLED Tru-Finder viewfinder
  • 921,600 dot Xtra Fine LCD monitor with variable angle tilt design.
  • Translucent Mirror technology
  • Steadyshot Inside

So, A LOT of camera. The important question is though, does any of this new technology affect you? The first thing you notice about the A65 is the redesigned body. Sony are constantly reacting to the demands of their users and the 65 really shows this. The Alpha 55, the 65’s little brother, was exceptionally small and powerful, the 65 has been redesigned to fit it’s position in the Sony lineup. Built around ease of use whilst using the new OLED (more on that in a mo) viewfinder the camera body has increased in size slightly to give it a more solid and rugged feel, with new quick access controls that really make this camera feel professional. The newly designed pivot LCD screen also takes a leap forward, combining both vertical and horizontal rotation this is really the perfect blend of the older A550 and A55 models which makes it an absolute joy to use. The A65 feels like a ‘proper camera’ moving back towards a tradition of weighted balance and tough confident finish the A65 is going to be a big hit with people wanting to trade up their older Sony SLR’s and with newer enthusiasts looking to really get the most out of a new purchase.

The Sony Alpha 65 is available for £849.00 with the 18-55mm lens from our Website and In-Store. Stock is due to arrive shortly so keep your eyes peeled on our website or contact us to get your name on the list.

The Sony Alpha 77.

The long awaited replacement to the Alpha 700 has arrived.

  • 24.3 megapixel Exmor APS HD CMOS sensor
  • 12fps Full resolution continuous shooting with Full-time Continuous AF
  • AVCHD Full HD Movie at 50 frames per second (Progressive)
  • The worlds first XGA OLED Tru-Finder viewfinder
  • 921,600 dot Xtra Fine LCD monitor with variable angle tilt design.
  • 1/8000 sec. shutter speed with up to 150,000 activations
  • Steadyshot Inside

This camera has been 3 years in the making. Building upon the success of the A700, arguably one of Sony’s finest DSLR’s to date, the A77 knocks everything out of the park. Designed around a magnesium alloy body, dust and weather sealed across the system and feature packed, is there anything Sony have missed? The Alpha 77 feels instantly comfortable, the control layout and styling all emphasize the quality expected of the camera. The A77 is currently the only translucent mirror camera to feature shooting data in the viewfinder, on the LCD rear screen AND on an LCD top plate display. This means you get accurate shooting information in any mode, from any angle. Combine all the new design and creative features of the A65 and a big, powerful body design to get a camera truly made for the semi-professional market. Both the A65 and A77 have returned to using Sony’s big M series batteries, boasting over 500 shots per charge.

Whether you’re looking to trade up, swap systems or just enter digital photography with the most up to date piece of kit then look no further than the Sony Alpha 77. Stock has turned up and is trickling through as demand is high for this camera. Available for £1099 Body only or £1599 with the exceptional Sony 16-50mmf/2.8 lens. Check the product page for all the info or to order the camera, demand is huge so get in early to guarantee yours.

As per our relationship with Sony all purchases MUST be collected in-store to allow for hands on demonstration, purchasing online simply reserves your camera straight away.

I hope you’ve enjoyed the Hands On approach, if this has wet your appetite for more information then look out for the next blog post on the new technology Sony has bought with these cameras. If the next post rattles the brain too much then don’t forget all our guys have now seen and played with these cameras, call us on 01202 526606 to check stock levels and drop by for some hands on time yourselves to really experience just how good these cameras really are.

Nikon launch NEW V1 & J1 System Compact Cameras

September 21st, 2011

Nikon today have announced the NEW Nikon 1 V1 and Nikon 1 J1 system compact cameras to be added to their line up.

Their full press release can be found on the Nikon Website, complete with full image gallery and brochures.

So what  does this mean for the market? Well unfortunately possibly not alot. Launched a little behind the Pentax Q, which we would have got behind more if we could, that offered something truly different in the compact system market and just before the new Sony NEX7 and NEX3c. Nikon appear to have put a lot of effort into joining the system club, and have done so with some style, but is this really the way we’re all going?

Starting with the family market Nikon 1 J1. Nikon boast the Nikon 1 series to be the fastest compact system ever, with the fastest auto focus system ever, oh, and some super fast frame rates for stills and HD movie. The J1 appears to have just 4 modes, Fully Automatic, Motion Snapshot, Smart Photo Selector and Movie. The focus system is shared between the 1 series, giving perfect focus in any lighting situation through intelligent design. Available in a range of colours, including Pink, It’ll be interesting to see how this compares to the already established Panasonic and Sony ranges.

Pricing starting from £549.99 for the Nikon J1, 10-30mm Kit.

Pre-order the New Nikon 1 J1 from our website.

In comparison the Nikon 1 V1 is aimed at the ‘professional’. The V1 includes an electronic viewfinder that from the front adds a lego brick sized lump above the lens. Similar screen and mode layouts to the V1, keeping the front and top of the camera as minimal as possible every button and dial is located on the back of the camera. The fastest focusing system in the world that will automatically shift the way it’s focusing based on the lighting conditions and perceived subject. The highest speed image processor allowing up to 60 frames per second, this is in a fixed focus Sony Alpha55 sort of way, presumably at a decreased image quality with 10fps guaranteeing full resolution. Available in a Black or White finish.

Prices starting from £829.99 for the Nikon 1 V1, 10-30mm Kit.

Pre-order the New Nikon 1 V1 from our website.

I’m a huge supporter of system compacts, it comes from a background in SLR’s linked with a constant nostalgia for the Range Finder way of life. I’m reserving judgment until I get the camera in my hands, it’s going to be a very interesting run up to Christmas, I wouldn’t like to put any money down on who will come out on top.

Primera Sports & The Steve Bernard Foundation Sportive 2011

September 20th, 2011

With just a couple of days to go before the big event we’re getting ready to do our part for this great local charity.

Our plan is to be located along both the 50mile and 100mile routes snapping the riders as they push up through the Purbecks on this beautiful circle ride. The views are guaranteed to be stunning, as indeed are some of the faces on the climbs. Luke and James (me) cycled the route for the 2011 Macmillan Dorset Bike Ride, and I don’t mind telling you that parts of that really hurt. I can’t wait to be on the other side of the camera for this one, especially as we’ll be locating ourselves on some of the tougher areas of the stage.

Following the success we had raising money for Macmillan by donating our photographic expertise and prints from the event it’s a huge pleasure to be working with Primera again, and even more so for the chance to help out the Steve Bernard Foundation. These guys really know how to work. Earlier this year a group completed the Lands End – John O’Groats cycle, yes, that’s the length of the country, followed by the 3 Peaks challenge.

The Steve Bernard Foundation Ltd was formed following the tragic passing of the affectionately named Stevie in November 2005. The foundation aims to mirror Stevie’s desire to bring sporting happiness to those around him and has distributed money between various sporting projects such as the PE departments of Bournemouth School and St Marks Junior School and AFC Bournemouth Ability Counts.

In the …aftermath of Steve’s untimely passing, his family and friends were overwhelmed by the generosity of those who had overtime come to know and love Steve. The sheer volume of help offered was massive and it seemed right even in the earliest stages that any funds raised in Steve’s honour should be put to that which he loved best, sport.

Since it’s formation in February 06 the foundation has raised over £50,000 for our local sporting projects, many of whom would not have been able to compete without our funding.

If you haven’t already signed up for the event then click through to the Primera Sports page. At just £25 entry it would be a shame to miss it. A great days riding is  guaranteed with a lot going on at the Start/Finish line throughout the day. After the event the photos will be uploaded to Facebook where riders can tag themselves and request prints through us. We look forward to seeing everyone at the event and wish all taking part the very best of luck!

Canon reveal new compact line up.

September 20th, 2011

Canon have announced 2 new cameras into their Compact line up, the Canon Powershot S100 and the Canon Powershot SX40 HS.

Replacing the ever popular Powershot S95 the Powershot S100 is the most advanced Powershot S camera to date. A new F/2.0 Canon lens coupled with an updated HS system utilise the Canons highly advanced DIGIC 5 processor. Taking full advantage of the new speed the S100 now boasts up to 9.6 frames per second in multi-burst along with Full 1080 HD Video. This equates to a highly sophisticated compact camera that boasts the quality of the G series in a much smaller body. The S95 was regarded as one of the best compacts around when it came to low light photography and was highly regarded for its use underwater. The S100 builds upon the success of the S95 and is set to be another huge success upon it’s release.

Pricing TBC, but expect around £439.00

Canon have also announced the new Canon Powershot SX40 HS, the update to their super zoom SX30 IS. Packed full of engineering marvels the SX40 houses a huge 35x Optical zoom, complete with Canon’s trusty Image Stabilizer. With such a huge zoom IS is a must, preventing anti shake even when zoomed fully. This type of zoom range coupled with Canon’s HS system and new DIGIC 5 processor and you get a brilliant all round shooter. If you’re into sports or wildlife this will be a serious contender to the likes of the Sony HX100. The Canon Powershot SX40 provides near DSLR quality tucked into a much lighter, neater package that is easily taken where ever you go. As with all cameras under the HS badge low light image quality is expected to be high, as well as super fine Full 1080 HD video.

Pricing TBC, expected around £460.00

It’s hard not to be excited about these two models, both build on an already tried and tested Powershot S series where image and build quality are key. The Powershot range of cameras appeal directly to the enthusiast market and we’ve yet to see people disappointed. Expect full reviews when the cameras are available.

Fuji X10: What a looker

September 1st, 2011

Fuji have announced the next model in their X range, the Fuji FinePix X10, launching late October at £529.00. What an incredible looking camera!

Our first though, ‘that looks an awful lot like the Leica we had in recently.’ The camera appears tiny in it’s product demo video;

But boasts huge technology inside. Fuji’s newly developed 12 megapixel CMOS EXR sensor can handle both full 1080 HD video and continuous shooting of 7fps, that’s faster than a Canon EOS 60D! The sensor is slightly smaller than that found in the X100, now just 2/3″, to account for the size difference in the cameras. The new X10 is going to have very similar functions to the X100, 3 types of LCD mode, virtual horizon and a big beautiful optical viewfinder. The new viewfinder contains 2 dach prisms and 3 aspherical lenses with a viewing angle of 20 degrees and 85% coverage.

So what’s new? The X10 has zoom. Whilst the X100 may be the reportage camera of choice the X10 is going for versatility. A 28 – 112mm F2.0 – 2.8 Fujinon lens has a nice ring to it, quite literally in fact. The power switch and zoom control are in the same place, the lens barrel rotates to switch the camera on, and then again to control the zoom, not dissimilar from the Canon S95 but Fuji claim the inspiration from the Contax TVS.

With incredible styling, a great lens and big features in a compact body there’s no doubt Fuji are going to continue to experience the success of the X100 with the new FinePix X10 . I just can’t wait to get my hands on one now!

The Fuji FinePix X10 is scheduled for release October/November 2011 with pricing TBC. Check back here regularly for updates, visit castlecameras.co.uk for more information or to place an order and don’t forget to Follow us on Twitter and Like us on Facebook.

UPDATED 9/9/11: Pricing has been confirmed at just £529.00! We are going to continue taking pre-orders until we get stock, estimated for late October. Please get your orders in now if you hope to be among the first to get your hands on this new camera as stock will be limited in the early stages.

September, back to school and a heap of lower prices.

August 31st, 2011

Good news as the kids go back to school. We are busy checking our September pricing which will come into effect next week.  We have already made a few reductions which we couldn’t keep under our hats any longer;

Nikon D7000  body £ 799.00 -80.00

Nikon D7000, 18-105 £ 979.00 -70.00

Nikon D7000, 18-200VR £ 1299.00 -100.00

Pentax K-5, 18-135mm DA WR £ 1179.00 -120.00

Pentax K-5, 18-55mm DA WR + 50-200mm DA WR £ 999.00 -60.00

Pentax K-5, 18-55mm DA WR £ 819.00 -130.00

Pentax K-5, body £ 789.00 -110.00

Sigma 0012-24mm f4.5-5.6 EX DG HSM EOS £ 599.00 -50.00

Sigma 0012-24mm f4.5-5.6 EX DG HSM NAF £ 599.00 -50.00

Sigma 0012-24mm f4.5-5.6 EX DG Sony £ 599.00 -50.00

Sony Alpha  55 body £ 529.00 -50.00

Sony Alpha  55, 18-55 SAM £ 549.00 -50.00

There is some bad news, prices for camera bags have gone up since our last big order. Expect some increases in that market from next week so grab a bargain quick if you’re in need.